Executive Leadership

Josh Feldstein

President and CEO

Josh Feldstein is an applied health economist with a specialization in surgical robotics, an educator in robotic cost-effectiveness analytics, a business and market advisor to the hospital and medical-surgical industries, and a published healthcare author and editor. He has designed and deployed groundbreaking, online cost-effectiveness analytic modeling and change management solutions for US hospitals and IDNs in the area of robotics and for numerous other medical-surgical devices and pharmaceuticals. For more than 25 years, Josh has served the US and global hospital, medical-surgical device, and pharmaceutical industries, having managed hundreds of programs in the US and in more than a dozen countries globally. Mr. Feldstein serves as Pharmacoeconomics Editor of American Health and Drug Benefits. He received his BA cum laude from Queens College, CUNY, and has completed masters studies at Fairfield University and Andrew Jackson University.

Herb Coussons, MD

Medical Director and Senior Vice President

Herb Coussons, MD, is board certified in OBGYN specializing in obstetrics and gynecology, and is a nationally recognized robotics guest speaker and expert in robotics cost-effectiveness and program optimization. Dr. Coussons is Senior Medical Director for the CAVA Robotics Training Center at Bellin Health in Green Bay, WI. He was the first gynecologist in Wisconsin to perform robotic surgery, and performs single-site robotic surgery. Dr. Coussons received his Medical Degree from Louisiana State University Medical Center, Shreveport, LA, and completed his Internship and Residency in Obstetrics and Gynecology at Louisiana State University Medical Center. Dr. Coussons is also in private practice in Green Bay, WI at Women’s Specialty Care.

Rick A. Low, MD

Medical Director and Senior Vice President

Rick A, Low, MD, FACS, is a general / laparoscopic / robotic surgeon in private practice in Phoenix and Scottsdale, Arizona, in addition to his role as Medical Director and Senior Vice President at CAVA Robotics. He is Board Certified in General Surgery and is a Fellow of the American College of Surgeons. Born in Honolulu, Dr. Low received his MD from Johns Hopkins University School of Medicine, and completed his residency in general surgery at Cedars-Sinai Medical Center. Dr. Low has been on the leading edge of surgical technology beginning with single incision laparoscopic surgery in 2006 and continuing into robotics. In 2008, Dr. Low pursued intensive training in robotic surgery, and quickly established himself as a pioneer in this field. His motto, “Faster, Safer, Better, Cheaper” as it applies to robotics as compared to laparoscopic surgery was highly influential in helping to dispel early skepticism surrounding robotic surgery. He has performed over 1,000 robotic operations to date, and was among the first in the US to perform single-site cholecystectomy, ventral hernia repair and component separation. Dr. Low is a nationally renowned robotic surgery guest lecturer and educator. He has proctored over 400 of his surgeon colleagues and has assisted with the development of several hundred robotic programs nationwide. Dr. Low has lectured to thousands of surgeons internationally on the value and importance of computer-assisted surgery to improve patient outcomes, expand surgical repertoire, and optimize the cost-effectiveness of surgical interventions.

Ali Borhan, MD, FACS

Medical Director

Dr. Borhan serves as Urology Medical Director at CAVA Robotics, and is a board certified Urologist who has practiced in Phoenix since 2004. Originally from New York, Dr. Borhan attended Cornell University and received his MD from Albany Medical College. He completed his residency in Urology at the University of Rochester and is one of the first Urologic surgeons in the nation to be trained in Robotic and Advanced Laparoscopic techniques. He is widely regarded as one of the leaders in the field of Robotic urological surgery and has performed one of the largest case series in the state of Arizona; his practice has a regional and national draw. Dr. Borhan is a robotic surgery instructor, frequently traveling throughout the West Coast to train other surgeons in robotic and advanced laparoscopic techniques. He has spearheaded the startup, development, and improvement of multiple robotics programs in AZ at the IASIS, HonorHealth, and Dignity Hospital systems, where he performed the very first Urological cases at three of the startup programs. He currently has leadership roles within the HonorHealth and Dignity Hospital Systems Robotics programs. Dr. Borhan has been named a Phoenix, AZ “Top Doctor” in 2011, 2012, and from 2015-2017; has received a Patient’s Choice Award from 2008-2017; and has received the Compassionate Doctor Award from 2009 – 2017. He also serves as a medical advisor for local TV, Radio, and print media addressing healthcare issues.

Assistant Medical Directors

Russel R. Martin, MD

Russell Martin, MD, is a Robotic and laparoscopic surgeon, with a focus in robotic cost-effectiveness and program efficiency at Clovis Community Medical Center in California. Dr. Martin has received the Compassionate Doctor Award (2014-2018), On-Time Doctor Award (2015-2018), and Patients’ Choice Award (2015-2018) from Vitals. He was an invited Faculty presenter at the 2017 SLS Minimally Invasive Surgery Week, and is a member of the Multi-Specialty Peer Review Committee at Clovis Community Medical Center. Dr. Martin has been a vital part of promoting efficient Robotic Surgical practice at multiple hospital systems by working directly with hospital administration and proctoring/instructing surgeons throughout the West Coast. He received his Medical Degree from Howard University College of Medicine, did a Surgical Internship at University of Southern California / Los Angeles County, and completed his residency at University of California San Francisco-Fresno.

Daniel R. Marcus, MD

Daniel Marcus, MD, is a robotic general surgeon and Chief of Staff at Marina Del Rey Hospital, where he helped establish the Robotic Surgical Program. He received his Doctor of Medicine degree from the Sackler School of Medicine in Tel Aviv, Israel, his surgical residency at Albert Einstein / Montefiore Medical Center and Columbia Presbyterian in New York, and his fellowship at the University of Oregon. Dr. Marcus regularly presents at surgical conferences on minimally invasive approaches to hernia.

Janie Myers, DO, FACOS, FACS

Janie Myers DO, FACOS, FACS is a board certified general robotic and laparoscopic surgeon. Dr. Myers launched the general surgery robotic program at Onslow Memorial Hospital in Jacksonville, NC. Now in WI, Dr. Myers was instrumental in starting the Beaver Dam Community Hospital robotic program for all service lines, with a focus in robotic program efficiency and cost-effectiveness. Dr. Myers received her Medical Degree from Philadelphia College of Osteopathic Medical in Philadelphia, completed her surgical residency at Midwestern / St James hospital in the Chicagoland area, and received Fellowship training in minimally invasive surgery at St. Joseph Hospital in Tacoma, WA. She remains active in both her national organizations and surgical medical education.

Michael O’Toole, MD

Michael O’Toole, MD, is board certified in robotic OBGYN surgeon, specializing in obstetrics and gynecology. He is Chairman of the Department of OBGYN at Bellin Hospital in Green Bay, WI. Dr. O’Toole received his Medical Degree from the University of Southern Alabama, and served his Internship and Residency in Obstetrics and Gynecology at St John’s Mercy Medical Center in Saint Louis, MO.


Jennifer Wilinski, Certified Surgical Technologist

Jennifer Wilinski has worked as a Level II Certified Surgical Technologist since 2004. In addition to her role at CAVA Robotics assisting hospitals and IDNs with robotic crew training,
Jennifer serves as a First Assist at Women’s Specialty Care in Green Bay, WI, and has completed the da Vinci robotic surgery certification. In addition to her surgical responsibilities,
Jennifer is responsible for supply purchasing, medical equipment management, and inventory management.


Mark S. Roberts, MD, MPP
Predictive Modeling Advisor

Mark Roberts, MD is Professor and Chair, Dept of Health Policy and Management, Univ of Pittsburgh Graduate School of Public Health; Professor of Medicine, Industrial Engineering and Clinical and Translational Science; leader in global predictive modeling design and education with ISPOR and The Society for Medical Decision Making (SMDM).

Rob Handfield, PhD
Change Management / Supply Chain Advisor

Rob Handfield, PhD, is Bank of America University Distinguished Professor of Supply Chain Management at North Carolina State University, and Director of the Supply Chain Resource Cooperative. Dr. Handfield is an expert in change management; has published more than 100 articles in top management journals; and has consulted with over 25 Fortune 500 companies.

York Zöllner, PhD, PharmD, MSc
(Health Economics)
European Robotic Market Advisor

Dr. Zöllner is a full professor in Health Economics at Hamburg University of Applied Sciences and holds an affiliation at Charité–University Medicine in Berlin. He has served as Research Director for a leading EU healthcare consultancy and pharmaceutical company, specializing in Market Access, Pricing & Reimbursement, and Patient-Reported Outcome Measures. Dr. Zöllner is published in health economics, health policy, and outcomes research. He is a member of the editorial board of the Journal of Medical Economics (JME).

Data Management & Information Technology

John Robinson, VP Technology Strategy

John Robinson is responsible for the design of strategic Information Technology plans. John has over 20 years of experience in Information Technology with leading firms such as Bell Atlantic Mobile and numerous Fortune 100 firms. John Robinson has dual undergraduate degrees in Business Administration and Computer Information Systems.

Eric Heinen, MS, VP Technology Operations

Eric Heinen is responsible for day-to-day operations, processes, and oversight of the Company’s IT division. As a former IT Manager for an Optical firm and Divisional Infrastructure Manager for a Fortune 100 global bank, coupled with over 20 years management experience, Eric is an expert on internal processes with both ITIL and Green belt certifications, having created enterprise-level solutions. Eric Heinen has a Bachelor’s degree in Psychology and a MS in Management and Internet Technology.

Chart Review

Marisa Merliss, RN, Chart Review Services

Marisa Merliss is a Registered Nurse, and manages CAVA’s RN team of chart reviewers. She has worked extensively at NY Presbyterian-Weill Cornell, NY Presbyterian-Columbia, Children’s Health Care of Atlanta-Egleston (affiliated with Emory University), Schneider’s Children’s Hospital, Phoenix Children’s Hospital, and overseas with Operation Smile. Marisa has clinical experience in Pediatrics, Transplant, Neonatal Intensive Care, and Ambulatory Surgery. Ms. Merliss has a BS in Nursing from the University of Connecticut.